YCN Student Awards 2017 (Commended Work)
For the YCN awards this year, I picked a brief set by Greenall's Gin asking us to 'design a piece of creative that brings to life a classic British moment in a contemporary way.'
I tried to think of things classically British but not so obvious and stereotypical. Rail travel is something that has been present and celebrated in British culture for decades and is still a common transport for days out, short breaks and holidays. Rail travel has also lasted through time and is still relevant today.
I picked three destinations with healthy Gin drinking populations and used these locations to advertise the three main Greenall's Gin products: Original, Wild Berry and Sloe Gin. The information and design mimics an actual ticket but uses information about the product instead using the existing Greenall's colour scheme.
You can find out more information about the competition and the 2017 awards ceremony at the Barbican here: www.ycn.org/awards/ycn-student-awards/2016-17-ycn-student-awards
London // Original
Edinburgh // Sloe
Brighton // Wild Berry
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